Pengembangan UMKM Desa Belo: Inovasi Kemasan Modern Mocaf oleh Mahasiswa KKN

<div>
  <p style="font-size: 15px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Strengthening MSMEs, Boosting Belo Village Economy: Students' Initiative with Innovative Mocaf Flour Packaging</strong></p>
  <p style="font-size: 15px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;">Belo Village, Ganra District, Soppeng Regency – On <strong>August 5, 2025</strong>, an innovative program was held at the Belo Village Hall focusing on enhancing MSMEs (Micro, Small, and Medium Enterprises) through modern packaging strategies. This initiative was led by students from the <strong>Thematic Community Service Program (KKN) of Hasanuddin University</strong> 114th wave, introducing a value-added product: <strong>mocaf flour (cassava flour)</strong> made from cassava.</p>

  <blockquote>
    <p style="font-size: 15px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;">“This product is the result of the students' work, designed with attractive and modern packaging to demonstrate to the community the importance of added value through proper packaging,” said <strong>Naurah</strong>, one of the UNHAS KKN participants.</p>
  </blockquote>

  <p style="font-size: 15px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;">The program is not just a training session but also involved the <strong>socialization and direct handover</strong> of mocaf flour packaging to <strong>Mr. Wahyu Asharie, the Head of Belo Village</strong>. In his remarks, the village head expressed hope that this initiative would <strong>motivate the villagers to creatively and sustainably develop local potential</strong>, especially in strengthening the village's economic role. <a href="https://smadalutim.sch.id/">SMAN 2 LUWU TIMUR</a></p>

  <h4 style="font-size: 17px; font-weight: bold; line-height: 28px; margin-top: 16px; margin-bottom: 8px;">Main Focus of the Program</h4>
  <ul style="list-style-type: disc; margin: 0; padding-left: 26px; margin-bottom: 16px;">
    <li style="font-size: 15px; padding-left: 6px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Innovative Packaging</strong>: Modern and attractive designs that enhance the product's marketability.</li>
    <li style="font-size: 15px; padding-left: 6px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Empowering MSMEs</strong>: Assisting local entrepreneurs in understanding the importance of branding and product marketing.</li>
    <li style="font-size: 15px; padding-left: 6px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Academic‑Community Collaboration</strong>: KKN students provide technical knowledge and field support.</li>
  </ul>

  <h4 style="font-size: 17px; font-weight: bold; line-height: 28px; margin-top: 16px; margin-bottom: 8px;">Anticipated Impacts</h4>
  <ol style="list-style-type: decimal; margin: 0; padding-left: 26px; margin-bottom: 16px;">
    <li style="font-size: 15px; padding-left: 6px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Increased Income</strong>for local cassava farmers and mocaf flour producers.</li>
    <li style="font-size: 15px; padding-left: 6px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Entrepreneurship Development</strong> through packaging training and digital marketing.</li>
    <li style="font-size: 15px; padding-left: 6px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;"><strong>Replicable Model</strong> for other villages in South Sulawesi with similar agrarian potential.</li>
  </ol>

  <h4 style="font-size: 17px; font-weight: bold; line-height: 28px; margin-top: 16px; margin-bottom: 8px;">Next Steps</h4>
  <p style="font-size: 15px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;">The KKN students plan to expand the program to neighboring villages, adding <strong>online marketing training</strong> and <strong>standards of quality development</strong> for mocaf products. In the medium term, it is hoped that this product can enter regional and even national markets.</p>

  <blockquote>
    <p style="font-size: 15px; line-height: 26px; margin-top: 8px; margin-bottom: 8px;">“Through this program, it is hoped that the Belo Village community will be more inspired to develop local potential creatively and sustainably,” added <strong>Naurah</strong>.</p>
  </blockquote>
</div>